Classic White & Ivory
Most wedding gowns are made in white or ivory, and for good reason — they’re the timeless, traditional choice, and they come in the widest range of styles. White is crisp and pure; ivory carries a soft, warm undertone that flatters most skin tones. If you’re searching for a cream or off-white gown, ivory is where you’ll find it. Start here for the classic bridal look with the most options.
A Touch of Warmth: Champagne & Blush
For a hint of color that still reads unmistakably bridal, champagne and blush are the soft, warm middle ground. Champagne is a golden, candlelit warmth; blush is the faintest rosy whisper — and many gowns in both shades are actually ivory layered with a warm undertone. They’re the choice for the bride who wants something a little her own without leaving tradition behind.
Bold & Statement Colors
For the bride making a statement, the bold end of the spectrum is wide open: dramatic black, romantic red and wine, cool blue and slate, and artistic floral prints. These are the trend colors — for the bride who wants her gown to be unforgettable and entirely hers.
What Your Wedding Dress Color Means
Every shade carries its own association — white for classic tradition, ivory for vintage romance, red for passion, blue for the modern “something blue.” If you’d like the full story behind each shade, our guide to what wedding dress colors mean walks through them in depth.
Choosing Your Color at Dimitra Designs
Dimitra Designs is a family-run, authorized bridal retailer in Greenville, SC, serving brides for 30+ years, with an A+ BBB rating and a 4.5-star average across 1,200+ reviews. Because each gown is made only in its own shades, we don’t order any dress in any color; instead, your consultant matches the color you love to the gowns that actually come in it, orders your best-fit size from each designer’s own size chart, and tailors it to you through in-house alterations by master seamstresses with 40+ years of experience. Plan your visit to see the colors in person.
Wedding Dress Color FAQs
What colors do wedding dresses come in?
Beyond classic white and ivory, wedding gowns come in champagne, blush, black, red and wine, blue and slate, and floral prints. At Dimitra Designs you can shop by any of these color families and see the styles that come in each.
What is the most popular wedding dress color?
Ivory is the most popular bridal shade — a soft, warm off-white that flatters most skin tones — followed by crisp white. Both come in by far the widest range of styles.
Can I order any wedding dress in any color?
No — each style is made only in its own one to three shades, so we can’t order any dress in any color. What we do is match the color you love to the gowns that actually come in it, so you see real options in your shade.
What does my wedding dress color mean?
Each shade carries its own symbolism, from white’s tradition to red’s passion. Our guide to what wedding dress colors mean covers the full story for every color.
What is the difference between white and ivory?
White is a brighter, purer shade; ivory has a soft, creamy undertone that reads warmer and flatters a wider range of skin tones. Most gowns are actually ivory, so if you want true crisp white, it’s worth confirming the shade in person.
Shop Wedding Dresses by Color in Greenville, SC
See your color in person. Shade is the one thing you can’t judge on a screen — so book an appointment and a senior consultant will pull the colors you’re weighing so you can compare them in natural light at Dimitra Designs in Greenville, SC. Book an appointment