Allure Bridals

Each Allure Bridals gown is designed from the heart, featuring the perfect blend of classic silhouettes and modern, glamorous details. With an incredible range of styles, from sophisticated bohemian looks to the regal elegance of the Bridgerton collection, Allure offers a gown for every bride's unique aesthetic. Our modern showroom may look high-end, but as our brides will tell you, the Allure collections are celebrated for being 'decently priced' with 'very reasonable price points'.

Why Choose an Allure Bridals Gown?

• Award-winning designs celebrated for their focus on fit and drama.
• Exquisite details, from rich laces to delicate beading.
• A family of brands offering diverse styles for every personality.
• Featuring Allure's famously innovative and patented construction.
• A commitment to quality that you can both see and feel.

The Premier Allure Bridals Retailer for the Carolinas

As an authorized premium retailer, we offer a comprehensive experience that a national chain like David's Bridal cannot replicate. Our collection includes not only the main Allure Bridals line but also sought-after collections like Allure Couture, Madison James, Wilderly Bride, and the exclusive Arabella and Bridgerton collections. Welcome to the family; we are proud to serve second-generation brides, whose mothers also found their dream wedding gown in our Greenville showroom three decades ago.

Your journey to finding the perfect Allure gown is guided by expert assistance. During your dress selection process, your consultant will help you explore our curated collection, paying close attention to your unique aesthetic. Discover why our consultants are the most frequently mentioned highlight in our 5-star reviews; their ability to make you feel seen, heard, and beautiful is the cornerstone of the Dimitra Designs experience.

Design Excellence Across All Silhouettes

Allure Bridals creates stunning variations of every key silhouette—from classic A-line and grand ball gowns to sleek sheath dresses and modern mermaid designs—each featuring their signature excellence in design that sets them apart.

What Makes Allure's Approach Different

While every designer offers these classic silhouettes, Allure's patented construction and built-in corset techniques provide a superior fit and structure that is simply unmatched. This innovative approach creates a flawless foundation, ensuring you look and feel incredible whether you choose a simple crepe gown or an elaborately beaded masterpiece with dramatic sleeves.

Master-Level Alterations & Customization

Our renowned in-house alterations department does more than perfect a hemline—they make your vision a reality. From adding custom sleeves to a strapless gown to completely redesigning a bodice, our master seamstresses make the impossible possible, ensuring your Allure gown fits like it was made just for you.

Complete Your Entire Wedding Vision

Efficiency for your wedding planning: We offer a complete solution for the entire wedding party. Complement your Allure Bridals gown with handsome suits and tuxedos from Allure Men, which we offer for both purchase and rental. Coordinate your vision with our extensive collections of bridesmaid dresses and mother of the bride gowns. For more details on making your dream gown a reality, learn more about our flexible Layaway Plan & Payment Options.

Frequently Asked Questions About Allure Bridals

Beyond the wedding gown, how does Dimitra Designs coordinate a full Allure-themed wedding party?

As one of the few regional stores offering this comprehensive service, we expertly coordinate your entire wedding party. We style handsome Allure Men suits and tuxedos to complement your gown and help select beautiful bridesmaid and mother's dresses, creating a cohesive, picture-perfect look without the stress of visiting multiple shops.

How does shopping for Allure at Dimitra Designs compare to other stores?

Unlike other shops, our 30+ year relationship with Allure ensures we have priority access to new collections. Our consultants have deep knowledge of every line—from Allure Romance to Allure Couture—and our master seamstresses understand their unique patented construction, allowing for customizations other stores cannot perform.

Can I try on gowns from the different Allure Bridals collections in one appointment?

Absolutely. Our showroom features a wide selection of gowns from across the Allure family of brands, including Madison James, for immediate try-on. This allows you to compare different styles and find the perfect fit for your vision, an experience you can't get from boutiques with a more limited selection.

What makes the fit of an Allure Bridals gown special?

Allure Bridals is famous for its innovative, patented construction techniques, including built-in corsets that provide incredible structure and support. During your appointment, our consultants will show you how this superior construction creates a uniquely flattering silhouette across all body types, a key reason so many brides feel exceptionally confident in an Allure gown.

Are Allure gowns available for a bride with a shorter timeline?

Yes. While special orders take several months, we carry a large in-stock inventory of Allure gowns from their various collections. Our consultants are experts at working with your timeline and can guide you to stunning Allure dresses that are available for immediate purchase off the rack.

Do I need to schedule separate appointments to see different Allure collections?

No, and that is a key advantage of our "one-stop shop" experience. You can explore gowns from Allure Bridals, Madison James, and more, all in a single, stress-free appointment. This efficiency is why so many well-researched brides choose Dimitra Designs to maximize their search.