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Morilee

The Premier Morilee by Madeline Gardner Experience in Greenville, SC

Every bride deserves to feel extraordinary on her wedding day, and finding your perfect gown is where that magical transformation begins. For decades, brides have trusted Morilee by Madeline Gardner to make that magic happen, with timeless, romantic, and glamorous gowns that are simply unforgettable.


From their iconic New York design house, the Morilee team crafts gowns with a legendary focus on fit, quality, and artistry. As our own consultants will attest, a Morilee gown just "falls where it has to fall," creating a stunning silhouette that feels as good as it looks. This is the result of decades of experience and a deep understanding of what makes a bride feel truly beautiful and confident.

Why Brides Adore Morilee

  • Iconic designs from a world-renowned New York design house.
  • A legendary reputation for an impeccable and flawless fit.
  • A diverse family of brands to outfit your entire wedding party.
  • Exquisite details from sparkling crystal beading to delicate frosted lace.
  • The award-winning Julietta collection, expertly crafted for plus-size brides.

Your "One-Stop Shop" for All Things Morilee

While other boutiques in the Upstate and Asheville may carry a handful of Morilee gowns, Dimitra Designs is a premier partner with access to their full family of brands. Why visit multiple stores when our showroom offers more designers, sizes, and styles than any other location? We are honored to serve second-generation brides, whose mothers also found their dream wedding gown in our Greenville showroom three decades ago.

Discover why our consultants are the most frequently mentioned highlight in our 5-star reviews. Their ability to make you feel seen, heard, and beautiful is the cornerstone of the Dimitra Designs experience, and their expertise in the full Morilee line is unmatched.

Design Excellence & Master-Level Alterations

Morilee is a master of the classic bridal silhouettes, from timeless A-line dresses and grand ball gowns to sleek sheath dresses. The true magic, however, is in the construction. The innovative techniques used by the Morilee New York design team ensure every gown provides structure, comfort, and that signature "perfect fit."

Our renowned in-house alterations department can make your vision a reality. Our master seamstresses have years of experience with Morilee's specific fabrics and construction, ensuring that every bead and every seam is tailored flawlessly to you.

The Complete Morilee Wedding Party

Achieve a stunning, cohesive look for your entire wedding party with the Morilee family of brands. After you've found your dream dress, let us help you style your bridesmaids in gorgeous gowns from the Morilee Bridesmaids collection. We can coordinate a sophisticated look for the mothers with Morilee Mother of the Bride dresses and find the perfect blue tuxedo to complement the entire aesthetic.

Frequently Asked Questions About Morilee

How does Morilee cater to plus-size brides?

Morilee's Julietta collection is specifically and masterfully designed for curvy brides. These are not simply larger-sized gowns; they are engineered with enhanced structure, support, and expert pattern-making to create an incredibly flattering and comfortable fit. Our consultants are highly trained in styling and fitting this specific collection.

What makes the fit of a Morilee gown so famous?

It comes down to decades of design experience from their New York studio. Morilee gowns are crafted with an expert understanding of the female form. The patterns, internal structure, and fabric choices all work in harmony to create a silhouette that is both comfortable and famously flattering, which is why brides so often say the fit is "perfect."

Can I truly outfit my entire wedding party in Morilee?

Yes, and this is a key advantage of shopping with us. We are one of the few salons in the region that offers a comprehensive "one-stop shop" experience for the Morilee brand, including their celebrated collections for bridesmaids and mothers of the bride. This allows for perfect color and style coordination for a harmonious wedding day look.

How does your alterations service work with Morilee gowns?

Our master seamstresses have years of experience working with Morilee's specific construction and fabrics. Whether it's perfecting the hem on a detailed lace train of a mermaid gown or tailoring the intricate bodice of a Julietta gown, our in-house alterations team ensures a flawless, couture-level fit.

Why should I buy my Morilee gown from Dimitra Designs?

While many stores carry Morilee, we offer a premier partnership experience. We provide a broader selection across all of their lines, a team of consultants with deep brand expertise, and master in-house alterations. For the discerning bride, we provide a level of service and expertise that ensures her Morilee experience is second to none.

What other designers are similar to Morilee?

If you love the timeless romance and glamorous details of Morilee, our consultants might also introduce you to the stunning designs of **Allure Bridals** or the fresh and elegant styles of **Stella York**, ensuring you find the perfect expression of your bridal style.